How We Increased Qualified Leads by 189% for ConstructCo
Client: ConstructCo
The Challenge
ConstructCo was struggling to generate high-quality leads for their heavy equipment sales. Their existing lead generation efforts were producing low-quality leads that rarely converted to sales.
Our Solution
We developed a targeted lead generation campaign that combined PPC advertising, landing page optimization, and lead nurturing. We focused on reaching decision-makers in the construction industry with messaging that addressed their specific pain points.
Our Approach
Conducted market research to identify target audience segments
Developed targeted ad campaigns for each segment
Created high-converting landing pages for each campaign
Implemented lead scoring to prioritize high-quality leads
Developed a lead nurturing workflow to move leads through the sales funnel
Set up regular performance monitoring and optimization
The Results
189% increase in qualified leads
47% reduction in cost per acquisition
78% increase in lead-to-sale conversion rate
124% increase in ROI from marketing spend
Blueflame Solutions transformed our lead generation process. We're now getting high-quality leads that convert to sales at a much higher rate. Our sales team is more productive, and our marketing ROI has never been better.
Mike Anderson
Sales Director, ConstructCo