How We Increased Email Conversions by 175% for E-Commerce Brand
Client: ShopEasy
The Challenge
ShopEasy was struggling with low email engagement and conversion rates. Their email campaigns were generic, not personalized, and weren't effectively driving sales or customer retention.
Our Solution
We developed a comprehensive email marketing strategy focused on segmentation, personalization, and automation. We created targeted campaigns for different customer segments and implemented automated workflows for cart abandonment, post-purchase, and re-engagement.
Our Approach
Conducted an audit of existing email campaigns and performance
Developed customer segments based on purchase behavior and engagement
Created personalized email templates and content for each segment
Implemented automated email workflows for key customer touchpoints
Set up A/B testing to optimize subject lines, content, and send times
Established performance metrics and regular reporting
The Results
175% increase in email conversions
42% increase in revenue from email
68% increase in email open rates
93% increase in click-through rates
Blueflame Solutions transformed our email marketing program. Their strategic approach to segmentation and automation has significantly increased our email revenue and customer engagement.
David Thompson
E-commerce Director, ShopEasy