How We Reduced Cost Per Lead by 62% for RetailPlus
Client: RetailPlus
The Challenge
RetailPlus was struggling with high advertising costs and low conversion rates. Their previous PPC campaigns were generating clicks but not converting into sales.
Our Solution
We restructured their Google Ads account, implemented advanced audience targeting, created high-converting landing pages, and optimized their campaigns for conversion value rather than just clicks.
Our Approach
Conducted a comprehensive audit of existing PPC campaigns to identify areas for improvement
Restructured the Google Ads account with a focus on campaign organization and targeting
Implemented advanced audience targeting based on user behavior and interests
Created high-converting landing pages specifically designed for PPC traffic
Optimized campaigns for conversion value rather than just clicks
Implemented regular A/B testing to continuously improve performance
The Results
62% reduction in cost per lead
143% increase in conversion rate
89% increase in ROAS (Return on Ad Spend)
35% increase in average order value
The team at Blueflame completely transformed our PPC campaigns. We're now spending less and getting more qualified leads. Our ROI has never been better.
Michael Chen
CEO, RetailPlus